ARM Solution |

This module allows the Client to configure which digital advertising services they would like to use with Myntelligence. Integrations include: platforms, publishers, ad networks and ad servers. When a service is integrated, it will be made available within the Campaign Builder for planning, campaign configuration and reporting.

These services are external to Myntelligence, are offered by other providers and require separate accounts. However, the advertising campaigns being run through these separate accounts can be maintained by integrating with Myntelligence.

There are two types of integrations, each coming with its own set of features:

Native: These are API-enabled and allow the Client to fully manage campaigns via Myntelligence. If the Client owns multiple accounts on the same external service, they can all be integrated and campaigns can be run for each account.

Virtual: These do not connect via API and can only be used for planning and reporting. Ads can be managed for these platforms via the Trafficking and Ad Operations module, which connects Myntelligence to the platform via the ad server.

The home screen displays all existing integrations, organized by channels. This screen also highlights those integrations that have already been activated within the Client account.

By selecting a channel, the Client can click on an “Add Integration” button, to browse through desired channels, view a list of available services and add what they need.

Once a service is selected, the Client will be shown a brief description of the platform, publisher, ad network or ad server in question, along with the option to connect to an account that they already own. Next, the Client sees the details they need to provide in order to activate that service within the Myntelligence Platform.

When an integration has been configured, the selected service will be made available within the Campaign Builder, which includes the Media Plan, Campaign Settings, Trafficking and Insights modules. The newly integrated service will also be picked up by the Recommendation Engine.

The following integrations are currently enabled via API:

1. Display:
- Google DV360
2. Search:
- Google Ads
3. Social:
- Facebook
4. Video
- DisMyVideo (formerly TheOutplay)
5. Ad Server:
- Adform
- Campaign Manager (Google)

This module allows the Client to design and set up the entire campaign execution flow, across channels. This is also where the Client can search for and view ongoing, past and upcoming campaigns that have been configured within the Myntelligence Platform.

The module includes four key components:

• The Brief, where campaign information, media mix, goals and related files may be stored.
• The Media Plan, where the campaign can be planned across channels and advertising services. This includes, for example, budget allocation, specific metrics to target, flight dates, etc. Here is where our AI engine can be used to predict budget allocations across the Media Plan.
• The Campaign Settings Area, which is accessible per integrated service, from within the Media Plan. This allows the Client to configure campaigns specifically for particular external platforms, while including them within the overall Myntelligence campaign. Each external platform comes with its own settings and granularity, allowing the Client to set up everything from the main campaign level to the ad level.

All of these areas can be viewed and accessed from within the “My Campaign” section, where Myntelligence also displays key campaign details to view at a glance.

To create a new campaign, the Client goes through the following workflow:

1. First, the Brief screen is completed. This area provides options to configure the primary campaign information, such as name, flight dates, and currency budget. A campaign description can be added and the Client can choose the overall campaign objective. Primary KPI goals can be configured and additional files can be uploaded, to keep track of campaign related information. The information entered within the Brief will be maintained across the campaign configuration process and displayed at the top of the screen. This makes it easy to keep track of dates, budget allocation and spending.

2. Moreover, the Media Mix helps manage the marketing funnel, as well as channel-specific metrics and budgets.

3. The Media Plan, accessible under the Planning tab, works based on an intuitive drag and drop interface. This allows the Client to first select the desired channel (Current options are: Search, Social, Display and Video), then select the external platform to work with. Next, the campaign row can be configured by selecting flight dates and allocating a budget, as well as other desired parameters. Each channel and external platform row will pick up and display overall values for flight dates, according to campaign row dates. Budgets and custom goals and parameters can be configured at all levels.

4. The Media Plan includes Predictive Planning, which is an automated feature that brings Artificial Intelligence into the media planning process. This feature provides the Client with optimal budgets to spend, in order to achieve desired results for a particular metric. All they have to do is enter the overall campaign budget and Myntelligence will automatically allocate it to the configured channels and platforms. This eliminates guesswork and saves time, because there is no more need to allocate manually.

5. At the campaign row level, the Client can configure the Campaign Settings that are specific to the chosen external platform. If there are multiple accounts integrated for the same natively integrated platform (with API), the campaign can be connected to the desired account. The settings can include: campaign name, objective (awareness or performance), total budget or campaign flight dates. The Client specifies the overall goals the campaign should be measured against (E.g. Clicks, CTR, CPV, eCPM, CPL, Likes, Conversion Rate, Completed Views, etc.)

- Each natively integrated external platform will come with its own granular settings, including, for example: line items for DSPs, AdSets for Facebook, etc. These lower levels of configuration come with targeting, budgeting, bidding, general strategy and ad creation options,

For virtual platforms, Clients can configure some basic campaign settings and create ad placements which can then be trafficked to an ad server, via the dedicated Trafficking module.

The Trafficking Module  is where Clients can connect Myntelligence to an ad server account and manage cross platform ads in one place, regardless of whether we integrate natively with a specific platform or not. The ad servers we currently integrate with are: Campaign Manager and AdForm.

This module allows Clients to integrate one or more ad server accounts, then use a common campaign taxonomy to manage ads across platforms. The campaigns and platforms can be selected in order to view and manage ad placements, in accordance with the Media Plan. For the DV360 platform, Clients can also upload and manage ad creatives, right within Myntelligence. In addition, all platforms allow the configuration of conversion tags/floodlight activities, which can then become Campaign Goals and be reported on as  metrics.

When first using the Trafficking module, the Client needs to select the ad server account they want to use. Next, the screen will display the channels and platforms that are configured within the campaign’s Media Plan. For each of them, the Campaign can be selected, followed by the Site and Value. This will then reveal existing Ad Placements, which the Client can manage within the Trafficking module. Ad Placements will correspond to the data within the Media Plan and the ad server, which are in sync if the platform is natively integrated. For virtual platforms, the Ad Placement is configured within the Media Plan and retrieved within the Trafficking module. This way it is possible to traffic ads for non-integrated platforms, via the ad server.

The Recommendation Engine provides Clients with suggestions about how to adjust their campaign budgets and settings for the best performance. This feature is available within the Notifications area of Myntelligence.

There are two types of recommendations:

1. For Budgets: Our algorithm evaluates several platform formats and data structures, measures saturation, correlates media cost and selected targets and applies business and technical constraints in order to predict the optimum budgets for maximum campaign performance.

2. For Settings: Our algorithm works with a decision tree, based on data collected from the decisions of media specialists.

The Recommendation Engine is a functionality that uses Artificial Intelligence in order to recommend budget and settings adjustments at all levels: Channel, Platform, Campaign and Line Item.

Each recommendation comes with the following features:
1. A notification header, which mentions: the Campaign title. the type of notification, the time when it was received, and the Brief budget (if the recommendation refers to budget adjustments).
2. The recommendation itself: All recommendations can be collapsed and expanded, according to the campaign rows, in order to make adjustments at all levels.
3. The possibility to accept or reject the recommendation.

Each recommendation can be accepted or rejected.

• If accepted, budget recommendations are applied automatically to the scenario in question.
• Accepted settings recommendations need to be added manually.
• When rejecting any type of recommendation, we encourage Clients to leave feedback, so that we can improve the system.

This module provides advanced reports that enable the Client to monitor the performance of each campaign, both overall and by channel.

The key features of this module include overall campaign reports as well as channel-specific reports. For native integrations, this module facilitates access to up-to-date metrics retrieved from the integrated platforms. For virtual integrations, reports are available on metrics entered within the Media Plan or coming from an ad server, via the Trafficking module..

Reports can currently be retrieved for individual Myntelligence Campaigns, across the channels these include.

The home screen provides an overall campaign report which includes progress related metrics (goals, days completed, budget spent, etc.); a breakdown table that lists key metrics for all campaign channels and platforms, as well as a channel overview.

This module also allows the Client to drill-down into detailed metrics for each channel. Using the top navigation, the Client can select a channel to view metrics for, within a particular campaign.

The Insights module includes an overall campaign report, as well as channel specific reports for: Display, Search, Social and Video.

Each report comes with intuitive data visualisations and view customization options. Most have the option to be exported and downloaded.

The Overall Insights report can be accessed by clicking the “Pie” icon in the Insights module. It allows the Client to view the progress and performance of the entire Myntelligence campaign, as well as an overview of specific metrics across channels.

The “Progress” Tab shows the overall campaign status and spending trend versus the target budget.

The “Breakdown Table” Tab shows detailed performance per day, week or month. It is possible to see data aggregated by channel and to drill down by each platform and tile. Data for platforms that are not yet integrated, is retrieved from the ad server and from the information available within the campaign’s Media Plan. The table can be filtered by date range, channel or platform. It is also possible to select what metrics to display. The table can be downloaded as a .csv file.

The “Channel Overview” Tab shows a chart comparing metrics across campaign channels. It contains filters that allow the Client to select a date range, specific channels, platforms or Media Plan Rows, as well as a maximum of two metrics to display. The chart data can be downloaded as a .csv file.

These reports can be accessed by clicking the blue “Monitor” icon in the top navigation bar. Once the Display channel has been selected, the bar will show all configured campaigns under the channel. This way, the Client can select the campaign about which they would like to gain insight. The Display channel report includes the following tabs:

Progress: This tab includes bar charts that show the key delivery and performance metrics e.g.. budget spend and days completed as well as the primary goal for the selected channel. This is in a simple bar chart, with both % and totals displayed. A red/amber/green rating, displays at a glance how the campaign is doing on these metrics versus the targets.

Performance: This is an interactive chart that shows the trend line for key delivery and performance metrics over time. The time period can be selected using pre-set options of 24 hours, 1 week or 1 month. The metrics can be selected by the Client and the chart allows for a comparison of up to 2 metrics. The Client can select the chart type and also download the chart as a .jpeg, .png or .pdf file.

• Available delivery metrics include Impressions, eCPM and Pacing on Impressions
• Performance metrics available include Clicks, CTR, Pacing on clicks, Conversions, PC-Conv, PV-Conv and CPC.

Highlights: This table provides a detailed daily view of all metrics for the campaign. The top of the table highlights the % days completed, % budget spent, days to go, total budget spent and media budget. The top panel also provides the Client with the ability to customize this report. The Client can select the date range to view highlights over the completed days, or choose a comparison of today’s results with a custom period, based on the available options: last week, last week this day, last 7 days, last month, last 30 days, or any custom date. The table will display all delivery and performance metrics, along with the target and overall achieved values.

• The available Delivery metrics include Impressions, eCPM and Pacing on Impressions.
• Performance metrics include, for example: Clicks, CTR, Pacing on clicks, Conversions, PC-Conv, PV-Conv and CPC. Once the customized report is generated, the Client can download the table as a .csv file.

These reports can be accessed by clicking the “Magnifier” icon in the top navigation bar. Once the Search channel has been selected, the bar will show all configured campaigns under the channel. This way, the Client can select the campaign on which to report. The Search channel report includes the following tabs:

Progress: This chart shows the campaign’s progress on key delivery and performance metrics to date. The top panel displays top level metrics at a glance (clicks, Impressions, Conversions, Avg. CPC) Below this, there are horizontal bar charts showing the status of the selected delivery metrics, including eCPM, Impressions, days completed and budget spent. A red/amber/green rating, displays how the campaign is doing on these metrics versus the targets. The next set of metrics displayed in the chart includes the Performance metrics, starting with the primary goal and being followed by other selected goals (E.g.: The primary goal may be “Clicks”, but the Client can select other channel campaign goals such as CTR or CPC.) Each goal is highlighted with a red/amber/green rating that shows how the campaign is doing on these metrics compared to the target goals.

Performance: This is an interactive chart that shows a trend line for key delivery and performance metrics over time. The time period can be selected using pre-set options for 24 hours, 1 week or 1 month. The Client can select up to two metrics to display and compare.

• The available metrics include: CPA, CPC, CPI, CTR, Impressions, Clicks, Conversions, App Installs, Page views, Landing Page Views, View-through conversions, Quality Score, Conversion Rate, AVG. Relevance, Pacing on Budget, Search Impression Share. The Client can select the chart type and also download the chart as a .jpeg, .png or .pdf file.

Highlights: This table provides a detailed daily view of all metrics for the campaign. The top of the table highlights the % days completed, % budget spent, days to go, total budget spent and media budget. The top panel also provides the Client with the ability to customize this report. The Client can select the date range to view highlights over the completed days, or choose a comparison of today’s results with a custom period, based on the available options: last week, last week this day, last 7 days, last month, last 30 days, or any custom date. The table will display all delivery and performance metrics, along with the target and overall achieved values. Once the report is generated, the Client can download the table as a .csv file.

• The available metrics include CPA, CPC, CPI, CTR, Impressions, Clicks, Conversions, App Installs, Page views, Landing Page Views, View-through conversions, Quality Score, Conversion Rate, AVG. Relevance, Pacing on Budget, Search Impression Share.

Keyword Analysis: This interactive chart allows the Client to perform an analysis on the  performance of keywords by key metrics. Up to 3 metrics can be chosen for side-by side comparison along a flexible timescale. The graph also allows choosing from preset time periods of 24 hours, 1 week or 30 days. The chart allows the customization of axis and metric colors and the report can be downloaded as a .jpeg, .png or .pdf file. The Column selector on the top of the graph allows the Client to choose to view Performance metrics (CPC, CTR, CPM, etc) as well as other metrics selected within the campaign (Conversion, Attribution, Attributes, Competitive Metrics, Call and message details). The table below the graph lists each keyword along with associated metrics in a tabular view. The metrics include: clicks, impressions, CTR, CPC, CPA, Budget Spent, Conversion Rate or Conversions.

These reports can be accessed by clicking the blue “Social Sharing” icon in the top navigation bar. Once the Social channel has been selected, the bar will show all configured campaigns under the channel. This way, the Client can select the campaign on which they would like to view data. The Social channel report includes the following tabs:

Progress: This chart shows the campaign’s progress on key delivery and performance metrics to date. The top panel displays top level metrics at a glance (Clicks, Impressions, Conversions, Likes, Shares, Post Engagement, Avg. CPC, CPM, Avg. Relevance and Frequency) Below this, there are horizontal bar charts showing the status of the selected delivery metrics, including eCPM, Impressions, days completed and budget spent. A red/amber/green rating, displays how the campaign is doing on these metrics versus the targets. The next set includes the Performance metrics, starting with the primary goal and being followed by other selected goals. Each goal is highlighted with a red/amber/green rating that shows how the campaign is doing on these metrics compared to the target goals.

Performance: This is an interactive chart that shows the trend line for key delivery and performance metrics over time. The time period can be selected using preset options of 24 hours, 1 week or 1 month. Up to two metrics can be selected to view and compare. The Client can select the chart type, change colors and also download the chart as a .jpeg, .png or .pdf file.

• Delivery metrics include: CPM, CPA, CPL, CPC, CPI, CTR, CTR, Impressions, All Clicks, Conversions, Leads, Page Views, Page Likes, Conversion Rate, Engagement, Frequency, Relevance Score, Reach, Post Shares, Pacing on clicks, Pacing on Imps, Pacing on Views, etc.
• Performance metrics include: Clicks, CTR, Pacing on clicks, Conversions, Page Views, Likes, Engagement, Frequency, Avg. relevance, Shares and avg. CPC, Relevance Score.

Highlights: This table provides a detailed daily view of all metrics for the campaign. The top of the table highlights the % days completed, % budget spent, days to go, total budget spent and media budget. The top panel also provides the Client with the ability to customize this report. The Client can select the date range to view highlights over the completed days, or choose a comparison of today’s results with a custom period, based on the available options: last week, last week this day, last 7 days, last month, last 30 days, or any custom date. The table will display all delivery and performance metrics, along with the target and overall achieved values. Once the report is generated, the Client can download the table as a .csv file.

• The available Delivery metrics include: Impressions, eCPM and Pacing on Impressions.
• Performance metrics include: Clicks, CTR, Pacing on clicks, Conversions, Page Views, Likes, Engagement, Frequency, Avg. relevance, Shares and avg. CPC, Relevance Score.

These reports can be accessed by clicking the orange “Monitor” icon in the top navigation bar. Once the Video channel has been selected, the bar will show all configured campaigns under the channel. This way, the Client can select the campaign for which they would like to view insights. The Video channel report includes the following tabs:

Progress: This chart shows the campaign’s progress on key delivery and performance metrics to date. The top panel displays top level metrics at a glance (Impressions, Completed Views, Clicks and Completed Cost per View) Below this, there are horizontal bar charts showing the status of the selected delivery metrics, including for example: eCPM, Impressions, days completed and budget spent. A red/amber/green rating, displays how the campaign is doing on these metrics versus the targets. The next set of metrics includes the Performance metrics, starting with the primary goal and being followed by other selected goals. Each goal is highlighted with a red/amber/green rating that shows how the campaign is doing on these metrics compared to the target goals.

Performance: This is an interactive chart that shows the trend line for key delivery and performance metrics over time. The time period can be selected using pre-set options of 24 hours, 1 week or 1 month. Up to two metrics can be selected to view and compare. The Client can select the chart type, change colors and also download the chart as a .jpeg, .png or .pdf file.

• Delivery metrics include e.g.:: Impressions, Completed Views, Clicks and Completed Cost per View.
• Performance metrics include e.g.: 25%, 50%, 75% and 100% completed views, CPV, VTR, Clicks, CTR, Leads, Full Viewability, IAB Viewability, Viewability Rate, etc.

Highlights: This table provides a detailed daily view of all metrics for the campaign. The top of the table highlights the % days completed, % budget spent, days to go, total budget spent and media budget. The top panel also provides the Client with the ability to customize this report. The Client can select the date range to view highlights over the completed days, or choose a comparison of today’s results with a custom period, based on the available options: last week, last week this day, last 7 days, last month, last 30 days, or any custom date. The table will display all delivery and performance metrics, along with the target and overall achieved values. Once the report is generated, the Client can download the table as a .csv file.

• Delivery metrics include: Impressions and Pacing on Impressions.
• Performance metrics include: 50% Completed Views, 25% Completed Views CPV, VTR, Clicks, CTR, Pacing On Clicks, Conversions, Page Views, Conversion Rate, Leads, Leads Rate, CPL, Pacing On Views, CPC, Full Viewability, IAB Viewability, Viewable Rate, Delivered Share, Booked Delivered and 75% Completed Views

Creative Views: This is an interactive table that shows ad performance for key metrics over time. The time period can be selected using preset options of 24 hours, 1 week or 1 month. The table displays the ad thumbnail, a view breakdown by % viewed, as well as the performance on selected metrics. The Client can filter the table by date range and select which metrics to display. The table can be exported and downloaded as a .csv file.

• Available metrics include: Impressions Clicks, IAB Viewability, Completed views, Delivered Share, Booked Delivered, Budget Spent, CPL, CPC, CTR, Conversion Rate, VTR, Viewable Rate, Conversions, Leads, Page Views, Pacing on Clicks/Views/Impressions.