This document presents the high-level features provided by the ARM MINT Supply Platform.
The Supply Platform is an initiative that aims to provide a unified and comprehensive view of data across different platforms and sources. The project seeks to enable data-driven decision making and it strives also to ensure data quality and consistency.
The structure of this document is based on the areas available within the ARM MINT Supply Platform. There are two main areas:
Budget and Media plan shares are an important metric for marketers to monitor and optimize marketing performance and return on investment (ROI).
With a defined timeframe, ideally starting from day 1 of each month, the graphs show how much budget has been allocated for a specific platform out of the total allocated budget and how many active media plans contain a platform out of all the active media plans.
The Yearly Recap, displayed by a histogram, shows the overview of the performance along the current year, clustered by month.
Throughout the data shown in the dashboard, users can also decide to adjust their budget allocation according to changing market conditions and customer expectations.
A KPI comparison is a process of comparing a key performance indicator (KPI) with a target, a benchmark, or a previous period. A KPI comparison can help you evaluate your progress, identify gaps, and take corrective actions.
With a defined timeframe, ideally starting from day 1 of each month, and considering the pricing type of the media rows, the tables show the overall average and the best performance of corresponding metrics (CPM, CPC and CPA) of all the platforms with the same pricing type.
The Yearly Recap, displayed by a histogram, shows the corresponding metric value for the specific platform, compared to the average and best, along the current year and clustered month by month.
