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This module describes the Settings page, where company information is recorded and is where you can find the Users & Permissions, Integrations, User activities, and Naming Convention pages. Access the settings page by clicking the ‘gear’ icon at the bottom of the left-hand menu bar. On the left, company information can be filled in by the administrator. This includes a logo, name, industry, website, LinkedIn, Address, CAP and description. On the right there are tabs that redirect to the corresponding page.

The Users & Permissions page allows User roles and permissions to be defined.Here, the Client can search and select Users and define their roles, as well as create new ones. User permissions are chosen in the table below. There are three options for user access: ‘No access’, ‘Read Only’, and ‘Read and Write’.

• ‘No access’ denies access to the selected areas of the platform;
• ‘Read Only’ allows the user to read the campaigns and their data;
• ‘Read and Write’ allows full reading and editing access to the campaigns.

In this way, Admin users can manage the permissions of all the other users, allowing or denying them access to all areas of the campaigns and platform as desired. For example, a user can be permitted access to the Campaigns’ Planning and Settings, but not the Insights or a user can have access in "Read only" mode for Insights. Ticking the box in the relevant column assigns that permission to the role. Tick a box in the row of a header and all the selections underneath it will be selected. A dashed box indicates a header row below which some, not all, permissions are selected. Click ‘Save’ to implement the role.

This module allows the Client to configure which Media AdTech Partner (MAP) they would like to use with Mint Integrations include: platforms, publishers, ad networks, ad servers, analytics and brand safety. When a MAP is selected for the integration, it will be made available within the modules for planning, campaign settings, trafficking and insights.These services are external to Mint, are offered by other providers and require separate accounts. However, the advertising campaigns being run through these separate accounts can be maintained by integrating with Mint.

There are three types of integrations, each coming with its own set of features:

Two-way integration:
identifiable with a purple icon of two arrows, a two-ways integration is connected via API and M1 is able to both read the data and write campaigns and elements in the platform.

One-way integration:
identifiable by a blue icon with one arrow, through a one-way integration we are able to retrieve reporting that could be via API or via scheduled reporting.

Virtual integration:
these are identifiable by a green icon with a dotted arrow. This means that either the platform does not have an API integration, like a media or ad network, or that the integration is not yet available as previous ones, but that we can report data from it using an Adserver, analytics, and brand safety integrations.

Independent of their type, we can use all platforms in the strategy, media mix, media plan, optimisation and insights. In addition, for two-ways integrations, you are able to create elements on them or automate settings configurations.As well as the type of integration, the platform cards display the platform name, the logo, its category and whether it is integrated into your account or if you have yet to add it.

On the top right of the page, you can filter the view by Integrated or Not Integrated platforms as well as switch between pages. On the left, we have a list of channels and categories. You can search for a specific platform with the search bar at the top of the screen or filter the platforms by channel, for example, by Search, which gives this view.

Or by Category, for example, by DSP, to give this view.

When an integration has been configured, the selected service will be made available within the modules of Media Plan, Campaign Settings, Trafficking and Insights. The newly integrated service will also be picked up by the Recommendation Engine.

The User Activities Page displays the changes implemented to the campaigns by users. At the top of the screen, a campaign, date range, users and channels can be chosen in order to filter the changes displayed. The table shows the user’s name and role, the date, time, and the description of the change they implemented, for example, changing the allocated budget. A crossed out name represents a user that has been deleted from the system.

The Naming Convention is a set of rules that define the name of each placement as seen in the Trafficking module. It allows us to recognize all the information about one ad in one place.

The ‘Map to’ column lists the elements that can be defined, where any number of elements can be defined in any order. Drag the rows by the dots to change the order. Each element corresponds to the identical element in the Planning Module.

The “Prefix” value column concerns text in the Naming Convention that automatically precedes each corresponding element in the Trafficking placement. The user can write a prefix of any length with any characters that will be automatically repeated before each element in the Trafficking placement.

The “Fixed” Value is a string of text input by the user which is pasted to the corresponding element in the placement, regardless of what is written in the corresponding column in the Planning module.

The “Default” value is the opposite of the fixed value. When a Default Value for an element is explicitly set in the Naming Convention, and in the Planning Module for the corresponding column the cell is empty, the system automatically applies the Default Value to that empty cell in the Planning Module.

The “Separator” column defines the separator symbol between each element of the naming Convention and is defined by the user.You can delete elements from the Naming Convention by clicking the “x” at the end of the row and they will be automatically deleted from the table.

All of the modules can be viewed and accessed from within the “My Campaign” section, where Mint also displays key campaign details to view at a glance.

This module allows the Client to define a general description of the campaign, such as the name, date range, budget, KPI and Media Mix Strategy.

This module allows the user:

• to define the general description of the campaign, collaborating with other users;
• to define the budget and date range of the campaign;
• to define KPIs and Media Mix.

To create a new campaign, the Client goes through the following workflow:This area provides options to configure the primary campaign information, such as name, flight dates, and currency budget. A campaign description can be added and the Client can choose the overall campaign objective. Primary KPI goals can be configured and additional files can be uploaded, to keep track of campaign related information. The information entered within the Strategy will be maintained across the campaign configuration process and displayed at the top of the screen. This makes it easy to keep track of dates, budget allocation and spending.

Moreover, the Media Mix helps manage the marketing funnel, as well as channel-specific metrics and budgets. The sliders on the right can be set to distribute the allocated budget in various channels and platforms, which creates a corresponding budget pie chart for this specific Media Mix. The Client can set preferred KPIs and can also show the budget split by funnel strategy to go deeper in detail and show how the budget is to be distributed by the funnel strategy.

With the ‘Predictive Media Mix’ feature, we have our first element of our Artificial Intelligence.

Clicking on ‘Predictive Media Mix’ displays the market benchmark for this specific client, considering its geography and category based on the funnel strategy selected. The machine suggests how to distribute the budget to the different channels and platforms, which you can see in detail by clicking the ‘i’ icon. We show which goals can be achieved and which goal should be the primary goal with the star icon.

You can accept the suggestion, or you can click ‘Cancel’ to go back to configuring the media mix manually. In both predictive media mix and manual modes, you can adjust the budget distribution to the channels and platforms using the sliders.

To Finish the set up, click ‘create media plan’ and the media plan will be automatically created based on the information you have set in the media mix.

The Media Plan is accessible under the Planning tab, works based on an intuitive drag and drop interface.

This allows the Client to first select the desired channel (Current options are: Search, Social, Display and Video), then select the external platform to work with.

Next, the campaign row can be configured by selecting flight dates and allocating a budget, as well as other desired parameters. Each channel and external platform row will pick up and display overall values for flight dates, according to campaign row dates. Budgets and custom goals and parameters can be configured at all levels.

Users are allowed to add all columns that they want, including Tech cost ones, that will be automatically calculated and custom ones, that can be named in any way

The Media Plan includes Predictive Planning, available if there is 90 days of data, which is an automated feature that brings Artificial Intelligence into the media planning process.

This feature provides the Client with optimal budgets to spend at the media row level, in order to achieve desired results for a particular metric. All they have to do is enter the overall campaign budget and Mint will automatically allocate it to the configured channels and platforms. This eliminates guesswork and saves time, because there is no more need to allocate manually.

At the campaign row level, the Client can configure the Campaign Settings that are specific to the chosen external platform.

The two-ways platforms settings page will replicate all possible settings available for the MAP, using API. All the features that are available and displayed on the UI are automatically updated to the MAP, by clicking the "Save" button, thanks to the API connection, with no additional manual operation needed.

The one-way and virtual platforms settings page is needed in order to have a proper mapping with AdServer, Analytics and/or scheduled reports.

Accessing a two-ways platform settings page, users need to select the desired account if there are multiple accounts integrated for the same natively integrated platform (with API). The settings can include: campaign name, total budget or campaign flight dates. The Client specifies the overall goals the campaign should be measured against (E.g. Clicks, CTR, CPV, eCPM, CPL, Likes, Conversion Rate, Completed Views, etc.)

Each natively integrated external platform will come with its own granular settings, including, for example: line items for DSPs, AdSets for Facebook, etc. These lower levels of configuration come with targeting, budgeting, bidding, general strategy and ad creation options,

For one-way and virtual platforms, Clients can configure some basic campaign settings and create the table with the elements to be mapped in the Trafficking module and/or with the scheduled reporting.

The Trafficking Module  is where Clients can connect Mint to an ad server account and manage cross platform ads in one place, regardless of whether we integrate natively with a specific platform or not. The ad servers we currently integrate with are: Campaign Manager and AdForm.

This module allows Clients to select one of the ad server account from the integrated ones, then use a common campaign taxonomy to manage ads across platforms. The page replicates the structure already defined in Planning and Settings automatically and suggests a default configuration for placements. For the DV360 platform, Clients can also upload and manage ad creatives, right within Mint.

In addition, all platforms allow the configuration of conversion tags/floodlight activities, which can then become Campaign Goals and be reported on as  metrics.

When first using the Trafficking module, the Client needs to select the ad server account they want to use. Next, the screen will display the channels and platforms that are configured within the campaign’s Media Plan. For each of them, Campaign and Site are automatically selected using the default defined in the Integration. Users can accept the default configuration for placements or can select existing Ad Placements.

The Recommendation Engine provides Clients with suggestions about how to adjust their campaign budgets and settings for the best performance. This feature is available within the Notifications area of Mint. There are two types of recommendations:

Quantitative Recommendations:
Our algorithm evaluates performances, measures saturation, correlates media cost and selected targets and applies business and technical constraints in order to predict the optimum budgets for maximum campaign performance.

Qualitative Recommendations:
Our algorithm works with a decision tree, based on data collected from the decisions of media specialists, in order to predict the optimal settings configuration.

The Recommendation Engine is a functionality that uses Artificial Intelligence in order to recommend budget and settings adjustments at all levels: Channel, Platform, Campaign and Line Item and creatives.  Each recommendation comes with the following features:

• A notification header, which mentions: the Campaign title. the type of notification, the time when it was received, and the Campaign budget (if the recommendation refers to budget adjustments).
• The recommendation itself: All recommendations can be collapsed and expanded, according to the campaign rows, in order to make adjustments at all levels.
• The possibility to accept or reject the recommendation.

Each recommendation can be accepted or rejected.If accepted, budget recommendations are applied automatically to the scenario in question. Accepted settings recommendations need to be added manually.When rejecting any type of recommendation, we encourage Clients to leave feedback, so that we can improve the system.

This module provides advanced cross-channel reports that enable the Client to monitor the performance of each campaign, both overall and by channel.

For two-ways integrations, this module facilitates access to retrieved data directly from the integrated platforms, plus data retrieved from AdServer, Google Analytics and brand safety platforms, using API thanks to the correct mapping into the Trafficking page.

For one-way integrations, reports visualize data retrieved from scheduled reports and ingested from AdServer, Google Analytics and brand safety platform, using API thanks to the correct mapping into the Trafficking page.

For virtual platforms, reports visualize data retrieved from AdServer, Google Analytics and brand safety platform, using API thanks to the correct mapping into the Trafficking page.

The home screen provides an overall campaign report which includes progress related metrics (goals, days completed, budget spent, etc.); a breakdown table that lists key metrics for all campaign channels and platforms, as well as a channel overview.

Goals and progress
‍The Goals and Progress page displays a high level dashboard of the strategy of your campaigns with your goals displayed in widgets. The widgets, with one per goal, compares the goals’ numbers with the actual result, and the corresponding percent of the goal. It also displays the expected result of today with this icon. The progress bar below allows you to see the progress of the budget and days completed. Expand the bar by accessing the data by channel. This section gives you a great overview of the pacing of your campaign.

Breakdown table
‍The “Breakdown Table” Tab shows detailed performance and it contains all data ingested into M1 for any MAP, using API, scheduled reports and other ingested data if present (e.g. offline conversions). It is possible to see data aggregated by channel and to drill down by each platform and media row. The table can be customized, selecting any dimension that you want to visualize, defining granularity, time range and it is also possible to add any metric from the available ones. Filters on dimensions and metrics are available too.