ARM Retail Solution |

This document presents the high-level features provided by the ARM MINT Retail Platform.

The structure of this document is based on the sections available within the ARM MINT Retail Platform. Each section is accompanied by: a description, a list of key features, and a workflow overview when needed. Where required, additional sections are included.

All the sections can be viewed and accessed from within the My Campaign page, where MINT also displays key campaign details to view at a glance.

This section is accessible to both Controller users and Client users. The Controller users will see the Client to which the campaign is connected, while the Client user will see its own campaigns.

This section provides a comprehensive overview of the company. It can be filled in with all your Company details, such as Logo, Company name, Industry, Website URL, HQ address, ZIP code, and Description.

My Campaigns is the platform home page that automatically lands once you have accessed the platform. It provides access to all other modules and displays key campaign details for a general overview.

My Campaigns is the platform home page that automatically lands once you have accessed the platform. It provides access to all other modules and displays key campaign details for a general overview.

• If you are navigating in other modules, by clicking the “Rocket” icon in the main menu bar will always take you back to the My Campaigns page.
• You can start creating a new campaign by clicking on the “Create New Campaign” button.
• Search Campaigns by name, filtering by campaigns and status using the search bar at the top of the page.
• Narrow down the list of Campaigns to a specific date range, using the calendar tool, located on the right side of the page.
• Custom Range and Lifetime, to show values and data precisely related to the exact range of days selected in the data picker or to see the values and data of the entire campaign.
• Click on the three dots menu on the right, which will appear when you hover on the Campaign specific row, to go to the other modules.
• On the top left side of the page, you can select the export button, next to the edit button, to download the campaigns in Excel format.
• Edit view option, which opens when you click on Edit in the top left side, enabling you to add further columns containing Campaign dimensions or KPI dimensions in the campaigns table for a more complete overview.
• Duplicate a campaign, by clicking on the option in the three dots menu to copy a specific campaign. It allows users to select exact data and values to be replicated across Strategy, Planning, and Goals in general. Also, it allows the user to select which exact media plan of a Campaign to copy.
• The Budget pacing gives an immediate understanding of the spending status of each element of a campaign at the general, media plan, channel, platform, and media row level.
• The My Campaigns table contains a campaign overview, structured in the following levels: the campaign, the channel, and the platform with the corresponding active media row of the Media Plan. If the media row exists but does not have a budget it will not be shown.

The Strategic Brief is the starting point to define your campaign purpose and media mix strategy. A campaign contains different channel mixes for specific periods, for example, months, for which is also possible to create a specific media mix strategy.

Apart from defining the media mix strategy for campaigns and channel mixes, you can also add and manage KPIs for both to define goals for your general and specific strategies.

At the same time, you are now able to differentiate between online, offline or both types of advertisement to be used in a campaign. Depending on this selection, other areas of the platform will only provide information dedicated to each type of advertising. For example, if the campaign is classified as offline, only offline channels will be proposed in the Strategic Brief module and the corresponding platforms in the Planning module following the offline concept.

The module is split into the following sections: Campaign Creation and Description, Channel Mix Details, then Channel Mix Timeline.

In this section, the goal is to provide useful information about the campaign to save it on the platform. You will need to add basic information such as the campaign name, dates, budget, and currency. Then relate some labels to it choosing to do it manually or automatically, this information is retrieved from the Brands & Geographies section in the Company Profile module.

Moreover, it is possible to add KPIs differentiating among main KPI and complementary ones, before adding a campaign description explaining the purpose and what you would like to achieve. In this section, you can upload documents that further explain the campaign and that will be useful for any stakeholder that wants to know more about the campaign.

Lastly, consider that the basic information in the brief will be maintained across the campaign configuration process and displayed at the top of the screen to keep track of dates, budget allocation, and spending.

In this section, a more specific configuration should take place as the purpose is to define the media mix for every Channel mix that will support the overall campaign. When defining the media mix you will also be able to do so by considering the marketing funnel management, specific KPIs, and budgets by the different channels in which you will distribute the strategy.

The timeline provides a visual representation of all Channel Mixes created for a Campaign. It displays the information in monthly, quarterly, semesterly, and yearly periods.

This overview allows you to understand easily the duration, channels, KPIs and allocated budget for each Channel Mix. It is a valuable tool for understanding the timing of the Campaign strategy and resource allocation.

Additionally, it allows you to easily access specific Channel Mixes for more detailed information. The timeline also provides the opportunity to add notes for any future reminders.

My Campaigns is the platform home page that automatically lands once you have accessed the platform. It provides access to all other modules and displays key campaign details for a general overview.

My Campaigns is the platform home page that automatically lands once you have accessed the platform. It provides access to all other modules and displays key campaign details for a general overview.

• If you are navigating in other modules, by clicking the “Rocket” icon in the main menu bar will always take you back to the My Campaigns page.
• You can start creating a new campaign by clicking on the “Create New Campaign” button.
• Search Campaigns by name, filtering by campaigns and status using the search bar at the top of the page.
• Narrow down the list of Campaigns to a specific date range, using the calendar tool, located on the right side of the page.
• Custom Range and Lifetime, to show values and data precisely related to the exact range of days selected in the data picker or to see the values and data of the entire campaign.
• Click on the three dots menu on the right, which will appear when you hover on the Campaign specific row, to go to the other modules.
• On the top left side of the page, you can select the export button, next to the edit button, to download the campaigns in Excel format.
• Edit view option, which opens when you click on Edit in the top left side, enabling you to add further columns containing Campaign dimensions or KPI dimensions in the campaigns table for a more complete overview.
• Duplicate a campaign, by clicking on the option in the three dots menu to copy a specific campaign. It allows users to select exact data and values to be replicated across Strategy, Planning, and Goals in general. Also, it allows the user to select which exact media plan of a Campaign to copy.
• The Budget pacing gives an immediate understanding of the spending status of each element of a campaign at the general, media plan, channel, platform, and media row level.
• The My Campaigns table contains a campaign overview, structured in the following levels: the campaign, the channel, and the platform with the corresponding active media row of the Media Plan. If the media row exists but does not have a budget it will not be shown.